Pharmacists are the undisputed medication experts. They train for years to understand how to get the best out of medications and also prevent harm. Historically, people have only paid for products when they go to a pharmacy but not for the expert advice pharmacists offer.
When people are isolated (due to geographical location or because of Covid restrictions) and are unable to easily access their local community pharmacy or other health services, where can they go for advice? What happens at 10pm at night when their child has a rash, or they want to check if they can take a few medications together to help with their aches or pains, or they can’t get to sleep and need some help?
You need access to an expert that can solve your medication and health enquiries and to feel empowered to understand and value your medication. You need it to be convenient, reliable and private and you need an answer NOW!